I created very rough sketches to keep my ideation flow alive and not get stuck in the details. With a lot of inspiration I started sketching first ideas for the different screens of the game. I reused a method I knew from previous projects and used the results to develop the interaction and visual design vision of the game. The goal was to define the look and feel of the game. I prepared and conducted a design workshop with users of our target audience. I also used methods like card sorting to figure out if our ideas match the expectations of our target audience. So I took the whole UI apart and specified every single component (interaction elements, icons, illustrations) to finally identify best and worst practices.īased on information from the previous phase I started working on the information architecture of the game. On the other hand I focussed on visual consistency. I tried to answer the questions „Does the user always know where he is?“ and „How does it feel to navigate through the different levels of the UI?“. So on one hand I focussed on aspects like overview and navigation. The goal was to analyse different aspects of their user interface. I also took a very close look at our closest competitors.

Personas help designers and the whole team understand the user and are an essential tool for a goal-oriented design process. In a previous project we interviewed lots of users and created personas. What are the expectations and needs of my users and what are the strengths and weaknesses of the competitors? There are different methods that help to identify both. In the beginning of a UX design process it´s important to collect knowledge about the potential target audience and the competitor market.

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